5 practical tips for B2B online marketing
Digital B2B marketing communications is an extremely wide field, for which there are numerous practical tips. We have highlighted the top 5 for you here. And seeing as how any tip is useless without a...
View ArticleSuccessful advertising begins in the mind
Sometimes people function differently than they actually think. The reason for this is that emotions usually play a greater role than logic does. Therefore most purchase decisions especially in the B2C...
View ArticleAll systems go for the Christmas season
The season which brings the online retail trade the greatest sales has to be well prepared. We’ve compiled a number of items which should already be top of the To Do list. The Christmas period...
View ArticleDoes digitalisation create a more sustainable world?
Lifestyle and the economy are currently strongly influenced by digitalisation – which in many ways also goes as long way to answering the simultaneous and growing call for sustainability. Many...
View ArticleCustomers want more!
What do customers understand by the term “sustainable consumption”? And what measures can small and medium-sized enterprises take to satisfy this every growing need on the part of more and more...
View ArticleThe real big thing: data, data, data…
According to Statista, German companies alone invested more than 13 billion euro in advertising in the first half of 2015, which is equivalent to more than 160 euro per person living in the country....
View ArticleExternal assistance for the transition
Digital transformation is an absolutely necessary process that affects the entire company, but which is also very elusive. There are consultants and agencies that help make the right decisions in light...
View ArticleFairy tales are the best advertising
“People are not moved by facts and figures, but emotions, stories and especially other people.” This quote by the renowned neuroscientist Manfred Spitzer explains why storytelling is at the top of the...
View ArticleSmart Buildings and Digital Transformation
The latest technology is vital when it comes to achieving an improved quality of life at home and work. The top theme “Smart Technologies” reflects the keystones of modern building-services technology....
View ArticleOur Online-Services
Good service facilitates good business. This is why we are continuing to expand our extensive range of services for trade shows, congresses and events – in the digital world. For example, we offer our...
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